Challenge:
Rebrand large insurance company «INGO» in accordance to modern design trends and positioning.
Approach:
Revise the traditional perception of the insurance market in favor of a more modern and bold brand.
Solution:
- Market and audience research, the formation of insights.
- Preparation, conduction, and analysis of the survey about brand knowledge.
- Logo and corporate identity development.
- Development of an identity system in company materials.
- Brand book compilation.
Basic colors
Typography
Icons
Entry and office group
Merch
Advertising materials
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