Goal: Launch of a new
“Minecraft Education Edition”
for schools of Ukraine and Europe.Partner: Fedoriv.Product: Hyper-location + Facebook + PPC.Purpose: 7000 landing page registrations,
2700 of which are in Ukraine.Targeting: Schools of related
technical level. Building
communication from teachers to
top management.Geography: 7 countries, 350+ schools.Result: 7000+ program registrations
only in Ukraine (practically
3 times more than planned).
Overall campaign coverage is over
Goal: Presentation of a new
ASUS VivoBook S15 product. Partner: IQ MediaPlus (AD HOC
Communications).Product: Hyper-location.TA: Premium audience.Geography: Cities with 1 mln+ population.
600+ points that include TOP
sports clubs, gas stations, restaurants,
Kyiv hub-spaces. Additionally: White-list tuning by
premium devices.Result: Targeting coverage over 235,000.
1,350,000 target hits.
Task: Launch of rebranded
oatmeal on the Ukrainian market. Product: Data strategy + Hyper-location
+ Facebook + Production. Target: Deliver targeted brand positioning
audience. To do this, we created a video,
which performed the function of branding and
broadcast the main message “Dobrodії”.
The campaign was based on an idea of
“modern Ukrainian quality”. Targeting: Selected national supermarket
networks in densely populated residential areas
throughout Ukraine. Result: +30% increase in oatmeal sales in
control stores. + 21.8% increase in brand sales
“Dobrodia” in general all over Ukraine.
Task: Launching an advertising
campaign for installations of
Swedish Geberit plumbing systems. Goal: Beat х2 previous campaign’s
result while keeping budget level
the same and bounce rate no higher
than 80%. Таргетинг: Audience buying;
Facebook+Instagram custom audiences/hyperlocal;
Digital TV (SLM). Result: Plan overdone: х2,1 of clicks
amount compared with previous flight.
Bounce rate: Kept on 73% level.