Geo-retargeting

What is geo-retargeting?

Targeting advertising message to the audience, collected by hyper-location in a certain radius from the specified GPS points.

Task: Launch of a new
educational project
“Minecraft Education Edition”
for schools of Ukraine and Europe.
Partner: Fedoriv.Product: Hyper-location + Facebook + PPC.Purpose: 7000 landing page registrations,
2700 of which are in Ukraine.
Targeting: Schools related
technical level. Building
communication from teachers to
top management.
Geography: 7 countries, 350+ schools.Result: 7000+ program registrations
only in Ukraine (practically
3 times more than the planned figure).
Overall campaign coverage is over
5,000,000.

Hyperlocation for Microsoft

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Task: Presentation of new
ASUS VivoBook S15 product.
Partner: IQ MediaPlus (AD HOC
Communications).
Product: Hyper-location.TA: Premium audience.Geography: Cities with 1 mln+ population.
600+ points that include TOP
sports clubs, gas stations, restaurants,
Kyiv hub-spaces.
Additionally: White-list tuning by
premium devices.
Result: Targeting coverage
more than 235,000.
1,350,000 target hits.

Hyperlocation for ASUS

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What tasks does it solve?
  • Message to a narrow audience
  • Purchase incentive
  • Forming a cross-channel customer journey

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