What is hyperlocal targeting?
Advertising targeted in accurate
radius from a given GPS point.
Task: Launch of a new
educational project
“Minecraft Education Edition”
for schools of Ukraine and Europe.Partner: Fedoriv.Product: Hyper-location + Facebook + PPC.Purpose: 7000 landing page registrations,
2700 of which are in Ukraine.Targeting: Schools related
technical level. Building
communication from teachers to
top management.Geography: 7 countries, 350+ schools.Result: 7000+ program registrations
only in Ukraine (practically
3 times more than planned).
Overall campaign coverage is over
5,000,000.
Hyperlocation for Microsoft
Task: Presentation of a new
ASUS VivoBook S15 product. Partner: IQ MediaPlus (AD HOC
Communications).Product: Hyper-location.TA: Premium audience.Geography: Cities with 1 mln+ population.
600+ points that include TOP
sports clubs, gas stations, restaurants,
Kiev hub-spaces.
Additionally: White-list tuning by
premium devices.Result: Targeting coverage more than 235,000.
1,350,000 target hits.
Hyperlocation for ASUS
What tasks does it solve?
- Audience collection
- Stimulation to buy
- Interception from a competitor
and the radius.
campaign on devices.
who saw the banner and / or
clicked on it.
for further marketing
activities.
Geo-retargeting.
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