Hyperlocation

What is hyperlocal targeting?

Advertising targeted in accurate
radius from a given GPS point.

Task: Launch of a new
educational project
“Minecraft Education Edition”
for schools of Ukraine and Europe.
Partner: Fedoriv.Product: Hyper-location + Facebook + PPC.Purpose: 7000 landing page registrations,
2700 of which are in Ukraine.
Targeting: Schools related
technical level. Building
communication from teachers to
top management.
Geography: 7 countries, 350+ schools.Result: 7000+ program registrations
only in Ukraine (practically
3 times more than planned).
Overall campaign coverage is over
5,000,000.

Hyperlocation for Microsoft

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Task: Presentation of a new
ASUS VivoBook S15 product.
Partner: IQ MediaPlus (AD HOC
Communications).
Product: Hyper-location.TA: Premium audience.Geography: Cities with 1 mln+ population.
600+ points that include TOP
sports clubs, gas stations, restaurants,
Kiev hub-spaces.
Additionally: White-list tuning by
premium devices.
Result: Targeting coverage more than 235,000.
1,350,000 target hits.

Hyperlocation for ASUS

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What tasks does it solve?
  • Audience collection
  • Stimulation to buy
  • Interception from a competitor
Set coordinates
and the radius.
Advertising
campaign on devices.
Collecting user base,
who saw the banner and / or
clicked on it.
The assembled base is used
for further marketing
activities.
Radius from 20 m!
Ability to customize
Geo-retargeting.

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